The strength of your website lies in the user experience it creates for your website visitors and the type of interface it offers to them as they go through your website. These two factors give life to a website or kill it.
User Experience (UX) and User Interface (UI) designers build the website from the viewpoint of how the user’s overall experience will be when they visit the website. It relies on the fluidity of the website, its readability, key product areas, and an architecture which supports ease of use. We have laid out the best practices for creating a good UX/UI for any website.
Know Your Audience
A good beginning makes a good ending. So start by identifying your audience. The depth of your knowledge about your audience will make a huge difference. The younger population behaves very differently from the elderly people visiting a website. A website focused on mothers and children require a very different strategy from the website of a webhost provider.
Create A Connection With Your Users
Engage your users with the help of the information you collect in the process of knowing your audience. You can create a meaningful connection with them through a video or a series of impactful images that build a story. When you connect with them, your audience will automatically get interested in what you are offering giving you the chance to get an easy conversion.
Choose Your Colors Wisely
When you are in the process of creating a website, don’t let the palette of colours go asunder. Match the colours on your website with the colours of your brand. Play with the shades but don’t let your choice of colours get way ahead of you. There are different ideologies behind different colour groups. Some choose vibrant colours while others pick neutral shades.
The Importance of Fonts
All fonts don’t work in every device. This means that most web designers prefer sticking to ubiquitous fonts which will easily be available for all devices. But if you like to play with some good-looking fonts then use that font in a picture and put it on your website so that it will be available for all your users without any problems.
Less is More
A clean website represents a more organized thought process.
1) Give your website a clean look with a fluid structure that makes the entire experience a smooth one for your customer.
2) Don’t overwhelm your visitor with too many options.
3) White areas improve visibility and readability. Don’t try to fit too many things in a small area
4) Let images tell the story and keep the explanations crisp
Be Creative, But Don’t Wander Away
For all of us who have been letting the cup of our creative juices overflow, it is time to strike a balance between creativity and well-established designs. Get creative with your brand’s offerings but let established patterns like headers and footers stay where they are. Your users should find it easy to navigate.
Scrolling is Quicker Than Paging
With mobiles and tablets becoming a more common medium of accessing websites, your users will find it easier to scroll than to click on different pages. Separate pages take longer to load, while scrolling keeps things nimbler. Since the world is bracing for fast-paced internet activities, there is no reason for you to stay on the slow-track.
Make The Effort To Create A Nicely Responsive Website
Responsiveness of websites is no longer an option. You may lose out on a huge segment of your audience by ignoring responsiveness. But the problem is that just being responsive is no longer enough. You must make sure that it looks good on all screen sizes. After creating your website, visit it through different screen sizes to check how it appears. Make changes where necessary.
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