Responsive website is a website which is designed & developed such that it gives an optimal viewing and navigation experience on different screen size of devices ranging from personal computers to tablets and mobile phones. Responsive websites seamlessly adjusts its layout on different screen size of various devices without impacting user experience.

Why do you need a responsive websites?

1. One website is easier to manage than two
It is easier to manage one responsive website rather than managing a full website and a separate mobile website for traffic from mobile devices & tablets. With responsive website you only need data / content to be updated and managed on a single website as compared to not only updating but also optimizing & formatting content separately for full site and mobile site. This results in increase in effort and resource utilization which increases costs and ultimately leads to decrease in ROI.

2. Mobile usage for browsing internet is on rise
Some current facts on usage of mobile devices is as below
Currently more than 60% of american adults use smartphones.
94% of people with smartphones search for local information on their phones.
More than 65% of website traffic traffic is from mobile devices.
More than 55% of traffic to major social media sites like Facebook, Twitter, Youtube, Google+ is on mobile devices
70-80% of consumers now use their mobile phones to do shopping online. And also use their smartphones to maintain shopping list & coupons on their phone.
This number is growing on daily basis and hence more prospects / customers will view your online offering on mobile devices. This makes it inevitable to have a mobile friendly website.

3. Responsive websites are SEO friendly
Starting April 1st, 2015 Google announced its change in SEO giving preference in search ranking to mobile friendly websites. Google released set of instruction regarding mobile friendly or responsive website. Having a single URL makes it easier for Google bot to crawl website and reduces chances of error due to mobile redirections. Also, since the same URL is clicked through various different sources increases the popularity of page and hence helps in improving search ranking.
https://support.google.com/adsense/answer/6196932?hl=en
https://developers.google.com/webmasters/mobile-sites/mobile-seo/?hl=en#select-config

3. Provides better user experience
There are 100s and 1000s of different devices with different screen size used to browse internet. A normal website may not render content optimized for all screen sizes. A web page developed for desktop makes it difficult to view and navigate on smaller screen of mobile devices. Content is rendered so small that it requires users to pinch or zoom in order to make it readable. Additionally, images, videos, buttons or any graphical content may not display properly. User finds this a frustrating experience and are tend to abandon the website. Alternatively, responsive website would seamlessly adjust its layout to provide optimal viewing & navigating experience for user.

So, have you already converted your website into responsive website? If not yet and planning to do in near future feel free to contact us at info@meticul.com. Developers at Meticul Solutions not only have expertise but also experience developing and converting websites into responsive website in the best possible way. We will be more than happy to review your current website and give you a free consultation on what it will take to change it to responsive website with current industry standards.